Media Cost

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Media Cost

 


Price Comparison of Paper Publicity Verses Electronic Media

Paper Media Cost Examples*
 
 
Ad Size 
What You 
Get 
Ad Run 
Time 
Total Cost 
Longer 
Run 
NJ Yellowpages 
2" x 2" 
small area to put 

a name address 

and phone number 
1 year 
$1,450 
N / A 
NJ Greenpage Coupons 
one coupon 
a small cut away coupon 
" " 
$1,944 
" " 
Local Morris 
County Newspaper 
1 col x 2" 
a few words to get your point across 
1 issue per week 
$51 
Monthly / $669 

Bi-weekly / $1,339 

Weekly / $2,678 
" " 
half page 
a place to put text and maybe an image 
" " 
$1,545 
once every three months for a year / $6,180 
NJ Star Ledger 
1 col x 1" 
a few words to get your point across 
1 issue a day 
$62 
1 week / $435 

once a week for 

52 weeks / $3,235 
" " 
1 col x 2" 
" " 
" " 
$125 
1 week / $871 

once a week for 

52 weeks / $6,470 
" " 
1 col x 3" 
" " 
" " 
$186 
1 week / $1,306 

once a week for 

52 weeks / $9,706 
Wall Street Journal 
one small ad 
" " 
" " 
$900 
1 week / $6,300 
USA Today 
4 lines of text 
4 lines of text 
1 week run 
$700 
$40 for each 
additional line 
Average Magazines 
15 word minimum 
about 2 sentences 
1 issue 
$45 a word 
$45 for each 
additional word 
Paper Fliers 
one page 
basic text, 

only what can 

fit on one side 
until the flier 

is thrown away 

or blows away 
varies 
N / A 

 *These prices are based on research our sales department did in the second half of 1996 and beginning of the 1997 year. Prices above may change at the desecration of the companies that set them


 

 

 

 

 

 

 

 

 


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