Web Page Design 2000

Why a Web Page?

...why should you get a web page?

You may ask yourself "why should I get a web page? I do not have one now and I am getting along just fine." Well, there are two types of web page sites: corporate and personal. People used to say a few years ago that the future is on the web. If you did not have a web page in a few years, you would be falling behind the times. Well the future is now. If you are a business owner you will be amazed at what the web can do for your company in profits as well as saving you money on advertising. If you are not a business owner and do not see why you may need a personal page, you will be surprised to find how many benefits there are in having a web page.

On the following few pages, we will explain to you all the benefits of having a web page. This is not a sales pitch, these are the facts. If you compare conventional paper means of advertising to what the web can bring your company, you will see that a new world can open up for you with the use of a personalized web page.

The Corporate Page

First we will deal with the Corporate web page; those of you who are not interested in learning about this topic can just skip down to the Personal page section. However, there very well may be some points of interest in this section for you.

A corporate page is any page that you, as an owner, can gain money from owning.

Current figures show that there are over 50,000,000 people using the Internet right now with 2,000,000 new users every month. This trend is bound to grow even more due to new inventions such as Web TV and lower rates through Internet Service Providers. People who are browsing the net are looking for many things: entertainment, programs, information, places to shop, and possibly you and your company.

The Internet is changing the way businesses advertise. Those 50,000,000+ people are all potential customers, and because the Internet is accessible from the home, more and more people are using the Internet to shop and to find new products. The potential to inform 50,000,000+ people about a product or service is astounding.

The April 1996 issue of Smart Money Magazine stated, "All businesses will be on the Internet sooner or later." Then the article went on to tell of a now urban legend of a small and localized hot sauce dealer from California. Within one hour of advertising on the web, they received an order for $25 worth of hot sauce from Richmond, VA. By the day's end, $225 worth of orders had come into their store. The people who bought the sauce were happy with the product and told their friends and family about the page. One of the keys to success on the Internet is this type of word of mouth, and word of mouth spreads quickly on the Internet. Now the average number of people viewing the hot sauce dealers' page is up to 6,000 a day. Could you imagine 6,000 people a day coming to their small local store to browse? Even if only 10 percent of those people who viewed their page actually bought something, that equals 600 people more a day than they had before. It has been said that putting an advertisement on the Internet is like putting a billboard in the middle of Manhattan. As Success Magazine said, "With a worldwide audience of millions, the Internet has the power to turn a local company into a global entity instantaneously." I think that point was proven by the case of the hot sauce dealers stated above.

The Internet's business potential is not limited to just product marketing. Every business out there can benefit from its use. Stores, theaters, and even restaurants can find advertising on the Internet useful. Traditional means to advertise a business (printed ads, postings, mailings) can cost a lot of money, waste paper, and be destroyed by the elements. By advertising on the web you eliminate all that, and in addition provide people all around the world with your advertising 24 hours a day.

Larger companies like Chrysler, AT&T, Jiffy Lube, Walt Disney, and MGM have all discovered this way of advertising, and they know it works. As the September '95 issue of Success Magazine stated, "Yes, there really are businesses on the web. In fact it is probably a whole lot bigger than people realize." There are hundreds of small and large businesses on the Internet, "The Internet has really leveled the playing field," the Orlando Sentinel said in June '95. It is where the future is headed, and that future is quickly coming upon us.

A great plus to putting ads on the Internet is the amount of information you can supply. Unlike paper, which limits how much information can be placed on it, or television and radio ads (which are limited to very expensive 30 second blocks of time), the Internet gives you a great deal of room and as much time as it takes for your users to read the information with which you supply them. Unlike a Yellow pages ad, which gives only your business address, the Internet allows you to dedicate a part of your page, for example, to giving people directions to your store or restaurant from any number of places. You can also list items that you sell or put your entire menus online so customers can know what you have before they arrive. A person could hypothetically log onto the Internet, go to a search engine such as Yahoo which has a link called "Get Local", type in "Morris County, NJ and Restaurants" and get a list of such places, complete with a menu, prices, directions, hours of operation, etc. --almost anything that person wants can be advertised on their site.

The level of information which can be supplied by this new means of communication is extraordinary, and the advertising power is tremendous. You can even put online coupons, or any other paper forms that you might have sent to customers, on your site. The user can then print these up on their own printer and bring them to your place of business (once again saving you money in printing costs). The use of the Internet can truly save you a lot of money. In fact, many of the larger companies are now using traditional means of advertising to publicize their web sites and lead people to their web site so they can find out more about their product than the traditional means of advertising could allow.

Putting an ad on the Internet is far better than putting an ad in the local Yellow pages. Here are just three of the reasons why.

The Yellow pages are only seen in the local area, which limits your customer base.
Yellow pages ads are expensive.
Unless a high price is paid, only one line is provided to discuss a business. This one line is usually for your street address and phone number.

Placing an ad on the Internet is also better than placing an ad in a newspaper or a magazine. Running a classified business ad in USA Today and the Wall Street Journal would cost incredible amounts of money, for just one week of ad space. Many magazines are also costly. Advertising this way is expensive and it works, but the Internet can get you the same if not more exposure. Not to mention that, we at Web Page Design 2000 charge a lot less than the price of a one week ad. We have set up a list of prices of conventional paper media and what you get using those methods verses what we can give you with the power of the Internet. We have done research with various sources around the area to get confirmation on the prices you will see below. Most of the ad sizes we have included are for the smallest ad size, since those would be the least expensive. After seeing these figures, and comparing them to ours, you may realize why there are so many companies that are moving major funding into Internet publicity.

Now, if you have seen what you can get from us and compared it to the other means of advertising, I hope you see what a great value we are offering you. With an Internet site you will be able to reach more people, not just for a week, but 24 hours a day, seven days a week, year round; and your site will not have just two or three lines of text in a one inch by two inch square box. In addition, the price you would pay if you bought a site from us and one year of service would cost about the same as two of the smallest ads you could buy in the local papers, and it could be less expensive than the smallest ad in the Yellow pages. And if you wish to put up an on-line coupon, it would cost you only as much as that size graphic would, maybe $35 --not $1,944 like the Yellow pages� Green page section would.

In the next few months, advertising on the web will be just as conventional as placing an ad in the newspaper is today. Many companies have already started to make the move, and many more are beginning to follow. They are taking out smaller, less expensive ads and placing their new web page address on them for people to browse through. By no means should it be said that the other ways of advertising do not work, because they do: the bonus of advertising on the web is that you increase your advertising power greatly over the use of traditional methods.

The Personal Page

A Personal web page is any page that does not sell anything, therefore the owner makes no profit from any of the information on the web site. These pages are put up to further the sharing of knowledge.

You may ask yourself why you would need a web page, what knowledge do you have that you would want to share with people and not make any money from it. Well, unlike a corporate page, there are no big savings in printing costs of advertising or the convenience of having so much business information at the click of a button. However, there are other advantages.

Some advantages are: you can put your resume on-line for possible employers to see your credentials, you can put on-line some of your amateur poetry or music so that you can share it with everyone; if you hold knowledge in a particular field you can share that information with the world; if you browse the web often and have many places you enjoy visiting you can have a page made that lists your favorite site; and if you have pictures of yourself or of your family members such as a new born baby you can place them on-line so that relatives anywhere in the entire world can log-in and see the new arrivals.

Although there is no direct money saving aspects of a personal page, that is not what a personal page is designed for. It is designed to further the sharing of information with each other in a fast and easy way.

There are millions of people on the Net right now who are having personal web pages built for them. They are gathering into collections of pages by their personal similarities, kind of like a network of neighborhoods. Neighborhoods where everyone gets along and shares what they know with one another. That is the idea behind a personal web page. 

 Special Price